Made for you
No two clients are the same. We customize the service to your hair, your life, and your style.
About PURE
The True Essence of Purity
PURE is an organic salon and barbershop in Surfside Beach. We do salon work and barbering in the same shop, with clean products and a chair that feels like home.
Founded
The only fully organic salon and barbershop in the area.
Our story
About Us
PURE is a salon and barbershop built on clean products and honest work. We are the only fully organic shop like this nearby, and we treat every client as an individual. No two people walk in with the same hair.
We do professional barbering and salon services under one roof. That means men, women, and everyone in between. Your cut, color, or beard work is based on your hair, your routine, and what you actually want.
We start with a real conversation. Then we do the work. The shop is meant to feel easy to walk into, not like a club you have to belong to.
Kathy opened PURE so people could get a good service without a cabinet full of harsh chemicals. That is still the point.
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Mission
What we stand for
Clean, organic salon and barber services, made for the person in the chair.
Organic products
We use PURE organic and natural products. Better for your hair, and easier on the planet.
Everyone is welcome
Barbering and salon care in one shop. Come as you are.
Founder & CEO
Kathy Casertano, Founder & CEO
Kathy started PURE because she was tired of a beauty industry full of harsh chemicals. She wanted a shop where people could look good without paying for it later.
She was named Executive Business Woman of the Year. She also writes, speaks, and volunteers. Most days you will still find her in the salon.
Organic haircare is growing, and she has been in it from the start. PURE stays true to how it was built.
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