.pure-hero {
  padding: 0 0 0;
  background: #0b0b0b;
}

.pure-hero__panel {
  position: relative;
  overflow: hidden;
  min-height: 820px;
  display: grid;
  align-items: center;
  border: 1px solid rgba(255, 255, 255, 0.08);
  background: #0b0b0a;
}

.pure-hero__panel::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(11, 11, 10, 0.94) 0%, rgba(11, 11, 10, 0.82) 36%, rgba(11, 11, 10, 0.28) 66%, rgba(11, 11, 10, 0.08) 100%),
    linear-gradient(180deg, rgba(11, 11, 10, 0.2) 0%, transparent 26%, transparent 70%, rgba(11, 11, 10, 0.32) 100%);
  pointer-events: none;
  z-index: 1;
}

.pure-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(480px, 1.08fr);
  gap: 0;
  align-items: stretch;
  min-height: 820px;
}

.pure-hero__content {
  display: grid;
  align-content: center;
  gap: 1.85rem;
  max-width: 640px;
  padding: 4.8rem 3.4rem 4rem;
  position: relative;
  z-index: 2;
}

.pure-hero__content h1 {
  max-width: 9ch;
  line-height: 0.9;
  letter-spacing: -0.01em;
  text-wrap: balance;
}

.pure-hero__copy {
  max-width: 28rem;
  color: #f1ebe1;
  font-size: 1.16rem;
  line-height: 1.75;
  color: rgba(245, 239, 229, 0.82);
}

.pure-button-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.95rem;
  padding-top: 0.35rem;
}

.pure-hero__emblem,
.pure-hero__image {
  width: 100%;
  height: 100%;
  min-height: 820px;
  object-fit: cover;
  object-position: 68% 42%;
}

.pure-hero__image-card {
  position: relative;
  min-height: 820px;
  height: 100%;
  border: 0;
  border-radius: 0;
  background: #0b0b0a;
}

.pure-hero__image-card::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 78% 18%, rgba(245, 239, 229, 0.08), transparent 22%),
    radial-gradient(circle at 72% 52%, rgba(102, 115, 90, 0.12), transparent 28%),
    linear-gradient(180deg, rgba(0, 0, 0, 0.02), rgba(0, 0, 0, 0.3));
  pointer-events: none;
}

.pure-hero__image-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(10, 10, 10, 0.28) 0%, rgba(10, 10, 10, 0) 20%, rgba(10, 10, 10, 0) 100%),
    radial-gradient(circle at 50% 48%, transparent 40%, rgba(0, 0, 0, 0.18) 100%);
  pointer-events: none;
}

.pure-hero__media {
  position: absolute;
  inset: 0;
  overflow: hidden;
}

.pure-hero__texture,
.pure-hero__frame,
.pure-hero__detail {
  position: absolute;
  pointer-events: none;
}

.pure-hero__texture--base {
  inset: 0;
  background:
    linear-gradient(180deg, rgba(246, 241, 232, 0.06), rgba(246, 241, 232, 0) 22%),
    repeating-linear-gradient(
      115deg,
      rgba(255, 255, 255, 0.022) 0,
      rgba(255, 255, 255, 0.022) 1px,
      transparent 1px,
      transparent 22px
    );
  opacity: 0.8;
}

.pure-hero__texture--shadow {
  inset: 0;
  background:
    radial-gradient(circle at 68% 28%, rgba(0, 0, 0, 0.34), transparent 26%),
    radial-gradient(circle at 58% 72%, rgba(0, 0, 0, 0.48), transparent 32%);
  mix-blend-mode: multiply;
  opacity: 0.95;
}

.pure-hero__texture--botanical {
  top: 7%;
  right: -2%;
  width: 58%;
  height: 72%;
  background:
    radial-gradient(ellipse at 58% 18%, rgba(144, 160, 132, 0.22), transparent 22%),
    radial-gradient(ellipse at 72% 36%, rgba(144, 160, 132, 0.18), transparent 18%),
    radial-gradient(ellipse at 48% 50%, rgba(144, 160, 132, 0.16), transparent 20%),
    radial-gradient(ellipse at 68% 64%, rgba(144, 160, 132, 0.14), transparent 16%),
    radial-gradient(ellipse at 38% 78%, rgba(144, 160, 132, 0.12), transparent 18%);
  filter: blur(14px);
  opacity: 0.78;
  transform: rotate(-9deg);
}

.pure-hero__texture--strand {
  right: 12%;
  bottom: -4%;
  width: 38%;
  height: 88%;
  border-radius: 48% 52% 42% 58% / 12% 18% 82% 88%;
  background:
    linear-gradient(180deg, rgba(183, 159, 120, 0.04), rgba(183, 159, 120, 0.24) 36%, rgba(44, 32, 22, 0.3) 100%);
  filter: blur(1px);
  opacity: 0.72;
  transform: rotate(7deg);
}

.pure-hero__frame {
  inset: 7% 9% 8% 14%;
  border: 1px solid rgba(246, 241, 232, 0.1);
  background:
    linear-gradient(180deg, rgba(255, 255, 255, 0.04), rgba(255, 255, 255, 0)),
    rgba(255, 255, 255, 0.02);
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.02);
}

.pure-hero__detail {
  background: rgba(246, 241, 232, 0.16);
}

.pure-hero__detail--top {
  top: 8%;
  left: -6%;
  width: 32%;
  height: 1px;
}

.pure-hero__detail--bottom {
  right: -4%;
  bottom: 10%;
  width: 24%;
  height: 1px;
}

.pure-highlights {
  padding: 0 0 0;
  background: transparent;
}

.pure-highlights__grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  border: 1px solid var(--pure-color-border-dark);
  border-top: 0;
  background: rgba(18, 18, 17, 0.92);
  box-shadow: var(--pure-shadow-md);
}

.pure-highlight-card {
  display: grid;
  grid-template-columns: 44px minmax(0, 1fr);
  gap: 1rem;
  align-items: start;
  padding: 1.8rem 1.5rem;
  border-right: 1px solid var(--pure-color-border-light);
  background: transparent;
}

.pure-highlight-card:last-child {
  border-right: 0;
}

.pure-highlight-card__icon {
  display: inline-grid;
  place-items: center;
  width: 44px;
  height: 44px;
  border-radius: 999px;
  border: 1px solid rgba(213, 196, 171, 0.28);
  color: var(--pure-color-accent);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.pure-highlight-card strong {
  display: block;
  color: var(--pure-color-text);
  font-size: 0.88rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.pure-highlight-card span:last-child {
  display: block;
  margin-top: 0.35rem;
  color: var(--pure-color-text-muted);
  font-size: 0.95rem;
  line-height: 1.45;
}

.pure-story {
  display: grid;
  gap: 0;
}

.pure-story__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(480px, 1fr);
  gap: 3.4rem;
  align-items: center;
}

.pure-story__content {
  display: grid;
  gap: 1.45rem;
  max-width: 460px;
  padding-top: 0.8rem;
}

.pure-story__media {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.15rem;
  align-items: stretch;
}

.pure-story__media-card {
  position: relative;
  margin: 0;
  overflow: hidden;
  border: 1px solid var(--pure-color-border-light);
  border-radius: 24px;
  background: #0b0b0a;
  box-shadow: var(--pure-shadow-md);
}

.pure-story__media-card img {
  width: 100%;
  height: 100%;
  min-height: inherit;
  object-fit: cover;
}

.pure-story__media-card::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(180deg, transparent 48%, rgba(11, 11, 10, 0.58) 100%);
  pointer-events: none;
}

.pure-story__media-label {
  position: absolute;
  left: 1rem;
  bottom: 1rem;
  z-index: 1;
  display: inline-flex;
  align-items: center;
  min-height: 34px;
  padding: 0.45rem 0.8rem;
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: 999px;
  background: rgba(17, 19, 17, 0.58);
  color: var(--pure-color-text);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.pure-media-placeholder {
  display: grid;
  place-items: center;
  min-height: 360px;
  padding: 2rem;
  border: 1px dashed rgba(17, 19, 17, 0.2);
  border-radius: var(--pure-radius-md);
  background:
    linear-gradient(135deg, rgba(102, 115, 90, 0.16), rgba(255, 255, 255, 0.35)),
    #ebe4d8;
  color: rgba(17, 19, 17, 0.7);
  text-align: center;
  font-size: 0.95rem;
}

.pure-section--dark .pure-media-placeholder,
.pure-hero .pure-media-placeholder {
  border-color: rgba(255, 255, 255, 0.1);
  background:
    linear-gradient(135deg, rgba(102, 115, 90, 0.2), rgba(255, 255, 255, 0.02)),
    #1b1f1b;
  color: rgba(245, 239, 229, 0.68);
}

.pure-media-placeholder--small {
  min-height: 240px;
}

.pure-media-placeholder--hero {
  min-height: 820px;
}

.pure-media-placeholder--portrait {
  min-height: 540px;
}

.pure-media-placeholder--product {
  min-height: 280px;
}

.pure-story__media-item {
  min-height: 390px;
}

.pure-story__media-item--tall {
  min-height: 470px;
}

.pure-card--service {
  background: var(--pure-color-bg-soft);
  border: 1px solid var(--pure-color-border-dark);
  box-shadow: 0 18px 36px rgba(0, 0, 0, 0.14);
}

.pure-card--service p,
.pure-card--service h3 {
  max-width: 20rem;
}

.pure-card__label {
  margin-bottom: 1rem;
  color: var(--pure-color-olive-soft);
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.24em;
  text-transform: uppercase;
}

.pure-card--service p:last-child,
.pure-card--pillar p,
.pure-card--product p,
.pure-card--testimonial p {
  color: var(--pure-color-text-muted);
  line-height: 1.72;
}

.pure-section--dark .pure-card--service p:last-child {
  color: var(--pure-color-text-muted);
}

.pure-card--service h3,
.pure-card--pillar h3,
.pure-card--product h3 {
  line-height: 1.02;
}

.pure-card--pillar {
  background: rgba(255, 255, 255, 0.03);
  border: 1px solid var(--pure-color-border-light);
  box-shadow: var(--pure-shadow-md);
}

.pure-card--pillar,
.pure-card--product,
.pure-card--testimonial {
  display: grid;
  gap: 1rem;
}

.pure-card--product {
  gap: 1.25rem;
  padding: 1.4rem;
  background: rgba(18, 18, 17, 0.92);
  border: 1px solid var(--pure-color-border-light);
  box-shadow: var(--pure-shadow-md);
  transition: transform var(--pure-transition), box-shadow var(--pure-transition), border-color var(--pure-transition);
}

.pure-card--product:hover,
.pure-card--product:focus-within {
  transform: translateY(-4px);
  border-color: rgba(213, 196, 171, 0.28);
  box-shadow: var(--pure-shadow-lg);
}

.pure-card__media {
  margin-bottom: 0.25rem;
}

.pure-card__media--product {
  position: relative;
  min-height: 320px;
  padding: 0;
  border: 1px solid var(--pure-color-border-light);
  border-radius: 22px;
  background: #f7f4ef;
  overflow: hidden;
}

.pure-card__media--product img {
  width: 100%;
  height: 320px;
  object-fit: contain;
  object-position: center;
  background: #f7f4ef;
}

.pure-card__media-placeholder {
  display: grid;
  place-items: center;
  min-height: 320px;
  margin: 0;
  color: rgba(17, 19, 17, 0.45);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.pure-product-card__badge {
  position: absolute;
  top: 1rem;
  left: 1rem;
  z-index: 2;
  display: inline-flex;
  align-items: center;
  min-height: 32px;
  padding: 0.35rem 0.75rem;
  border-radius: 999px;
  background: rgba(17, 19, 17, 0.82);
  color: var(--pure-color-text);
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.pure-product-card__pack {
  position: absolute;
  right: 14%;
  bottom: 14%;
  z-index: 1;
  display: grid;
  align-content: end;
  gap: 0.75rem;
  width: min(220px, 52%);
  height: 78%;
  padding: 1.25rem 1.15rem 1.35rem;
  border: 1px solid rgba(17, 19, 17, 0.08);
  border-radius: 24px 24px 28px 28px;
  background:
    linear-gradient(180deg, rgba(255, 255, 255, 0.86), rgba(245, 239, 229, 0.98) 38%, rgba(226, 216, 200, 0.98) 100%);
  box-shadow:
    0 16px 32px rgba(17, 19, 17, 0.14),
    inset 0 1px 0 rgba(255, 255, 255, 0.8);
}

.pure-product-card__pack::before {
  content: "";
  position: absolute;
  top: 8%;
  left: 50%;
  width: 74%;
  height: 1px;
  background: rgba(17, 19, 17, 0.08);
  transform: translateX(-50%);
}

.pure-product-card__pack::after {
  content: "";
  position: absolute;
  inset: 8% 12% auto auto;
  width: 22%;
  height: 18%;
  border-radius: 0 18px 0 18px;
  background: linear-gradient(135deg, rgba(255, 255, 255, 0.48), rgba(255, 255, 255, 0));
  opacity: 0.7;
}

.pure-product-card__brand {
  color: #1a1917;
  font-family: var(--pure-font-serif);
  font-size: clamp(1.8rem, 2.8vw, 2.35rem);
  line-height: 0.9;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.pure-product-card__category {
  color: rgba(17, 19, 17, 0.62);
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}

.pure-product-card__body {
  display: grid;
  gap: 0.6rem;
  padding: 0.15rem 0.2rem 0.1rem;
}

.pure-product-card__body h3 {
  max-width: 14ch;
  font-size: clamp(1.75rem, 2.2vw, 2.15rem);
  line-height: 0.98;
}

.pure-product-card__type {
  color: rgba(17, 19, 17, 0.62);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.pure-founder-section {
  position: relative;
}

.pure-founder-section::before {
  content: "";
  position: absolute;
  top: 0;
  left: 50%;
  width: min(100% - 2rem, var(--pure-container));
  height: 1px;
  background: linear-gradient(90deg, rgba(255, 255, 255, 0), rgba(255, 255, 255, 0.14), rgba(255, 255, 255, 0));
  transform: translateX(-50%);
}

.pure-founder {
  display: grid;
  grid-template-columns: minmax(400px, 0.95fr) minmax(0, 1fr);
  gap: 3.5rem;
  align-items: center;
}

.pure-founder__media {
  position: relative;
}

.pure-founder__portrait {
  position: relative;
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 32px;
  overflow: hidden;
  background: #0b0b0a;
  box-shadow: 0 30px 70px rgba(0, 0, 0, 0.24);
}

.pure-founder__photo {
  display: block;
  width: 100%;
  height: auto;
  object-fit: contain;
  object-position: center;
}

.pure-founder__portrait-caption {
  position: absolute;
  left: 8%;
  bottom: 8%;
  z-index: 2;
  display: grid;
  gap: 0.35rem;
  padding: 1.1rem 1.15rem;
  border: 1px solid rgba(255, 255, 255, 0.09);
  border-radius: 20px;
  background: rgba(17, 19, 17, 0.58);
  backdrop-filter: blur(6px);
}

.pure-founder__name {
  color: var(--pure-color-text);
  font-family: var(--pure-font-serif);
  font-size: clamp(1.35rem, 2vw, 1.7rem);
  line-height: 0.96;
}

.pure-founder__role {
  color: rgba(245, 239, 229, 0.72);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}

.pure-founder__content {
  display: grid;
  gap: 1.5rem;
  max-width: 600px;
  padding: 1.2rem 0;
}

.pure-founder__kicker {
  color: rgba(245, 239, 229, 0.62);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}

.pure-founder__content h2 {
  max-width: 11ch;
  color: var(--pure-color-text);
  font-size: clamp(3rem, 5.2vw, 5.25rem);
  line-height: 0.92;
}

.pure-founder__content > p:not(.pure-eyebrow):not(.pure-founder__kicker) {
  max-width: 36rem;
  color: rgba(245, 239, 229, 0.8);
  font-size: 1.04rem;
  line-height: 1.84;
}

.pure-card--testimonial {
  gap: 1.2rem;
  padding: 2rem 1.9rem 1.75rem;
  background: rgba(18, 18, 17, 0.92);
  border: 1px solid var(--pure-color-border-light);
  box-shadow: var(--pure-shadow-md);
}

.pure-testimonial-mark {
  color: rgba(213, 196, 171, 0.35);
  font-family: var(--pure-font-serif);
  font-size: 4.5rem;
  line-height: 0.7;
}

.pure-card--testimonial p {
  font-size: 1.06rem;
  line-height: 1.8;
}

.pure-card--testimonial cite {
  color: var(--pure-color-accent);
  font-style: normal;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-size: 0.8rem;
}

.pure-contact-home__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(400px, 1fr);
  gap: 2.5rem;
  align-items: start;
}

.pure-contact-home__content {
  display: grid;
  gap: 1.4rem;
  max-width: 520px;
}

.pure-contact-home__content > p {
  color: var(--pure-color-text-muted);
  font-size: 1.02rem;
  line-height: 1.78;
}

.pure-contact-list {
  display: grid;
  gap: 1rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.pure-contact-list li {
  display: grid;
  gap: 0.25rem;
}

.pure-contact-list strong {
  color: var(--pure-color-text-muted);
  font-size: 0.82rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.pure-final-cta {
  background: #141714;
}

.pure-final-cta__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding: 2.4rem 2.5rem;
  border: 1px solid var(--pure-color-border-dark);
  border-radius: 28px;
  background: rgba(255, 255, 255, 0.02);
}

.pure-final-cta__content {
  display: grid;
  gap: 0.9rem;
  max-width: 760px;
}

.pure-final-cta__content h2 {
  max-width: 16ch;
  color: var(--pure-color-text);
  line-height: 0.95;
}

.pure-final-cta .pure-eyebrow {
  color: rgba(245, 239, 229, 0.72);
}

@media (max-width: 1100px) {
  .pure-hero__grid,
  .pure-story__grid,
  .pure-founder,
  .pure-contact-home__grid {
    grid-template-columns: 1fr;
  }

  .pure-highlights__grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .pure-highlight-card:nth-child(2) {
    border-right: 0;
  }
}

@media (max-width: 800px) {
  .pure-hero {
    padding-top: 0;
  }

  .pure-highlights__grid,
  .pure-story__media,
  .pure-final-cta__inner {
    grid-template-columns: 1fr;
    flex-direction: column;
    align-items: flex-start;
  }

  .pure-hero__panel {
    min-height: 640px;
  }

  .pure-hero__grid,
  .pure-hero__image-card,
  .pure-media-placeholder--hero {
    min-height: auto;
  }

  .pure-hero__content {
    padding: 3.5rem 1.5rem 2.5rem;
  }

  .pure-hero__content h1,
  .pure-section-heading h2,
  .pure-final-cta__content h2,
  .pure-founder__content h2 {
    max-width: none;
  }

  .pure-founder {
    gap: 2rem;
  }

  .pure-founder__portrait,
  .pure-founder__photo {
    min-height: 0;
  }

  .pure-hero__image-card,
  .pure-hero__emblem,
  .pure-hero__image,
  .pure-media-placeholder--hero {
    min-height: 640px;
  }

  .pure-hero__frame {
    inset: 10% 8% 10% 8%;
  }

  .pure-hero__texture--botanical {
    width: 66%;
    height: 78%;
    right: 0;
  }

  .pure-hero__texture--strand {
    width: 44%;
    right: 10%;
  }

  .pure-highlight-card {
    border-right: 0;
    border-bottom: 1px solid rgba(17, 19, 17, 0.08);
  }

  .pure-highlight-card:last-child {
    border-bottom: 0;
  }

  .pure-story__media-item,
  .pure-story__media-item--tall {
    min-height: 280px;
  }
}